Jeroen Dona new director Libéma Fairs & Events South and West Netherlands

Jeroen Dona will start at Libéma on May 7 as Director of Fairs & Events South and West Netherlands. Owner Dirk Lips announced this today. Jeroen Dona succeeds Robert van Overdijk, who has taken up a new challenge as Director of Circuit Zandvoort. Jeroen Dona will have final commercial and operational responsibility for all fairs and event locations in these regions, namely Autotron Rosmalen, Brabanthallen 's-Hertogenbosch, Congrescentrum 1931, Expo Haarlemmermeer and Zeelandhallen Goes.

Jeroen Dona has been a member of the management team of Alda Group, an international promoter of Electronic Music Events and commercially responsible for the Dutch and German markets, among other things, since 2016. Before that, he worked for Albert Verlinde Entertainment for over ten years and as Managing Director was partly responsible for the merger with Stage Entertainment.

Dirk Lips is delighted with the arrival of Jeroen Dona. "Jeroen has years of executive-level experience in the world of live entertainment and events and a proven track record in business development and commerce in both the B2C and B2B markets. I am convinced that Jeroen Dona is capable of fulfilling the ambitions of our Exhibition & Events division."

With such events as the Libéma Open grass tennis tournament, the Q-Music Foute Party in June and Horse Event in September, Jeroen Dona will quickly get to know several Libéma disciplines.